Content Marketing Manager

Legon, Accra, Ghana
56 days ago

Description

Key Responsibilities:
  1. Content Strategy Development:
    • Develop and implement a comprehensive content marketing strategy.
    • Align content goals with overall marketing and business objectives.
  2. Content Creation and Management:
    • Oversee the creation of high-quality, engaging content, including blog posts, articles, videos, infographics, and social media posts.
    • Ensure content aligns with the brand’s voice, tone, and style guidelines.
  3. Campaign Execution:
    • Plan and execute content campaigns to attract and retain a defined audience.
    • Collaborate with cross-functional teams (designers, SEO specialists, sales) to ensure campaign success.
  4. SEO and Analytics:
    • Optimize content for search engines to improve organic visibility and traffic.
    • Use analytics tools (e.g., Google Analytics, SEMrush) to measure content performance and ROI.
    • Adjust strategies based on data insights and performance metrics.
  5. Audience Engagement:
    • Foster audience engagement through comments, shares, and other interactive methods.
    • Monitor audience feedback and trends to refine future content.
  6. Team Leadership and Collaboration:
    • Lead and mentor content creators, writers, and freelancers.
    • Coordinate with external agencies or consultants for specialized content needs.

Requirements

DIPLOMA/HND

Bonuses

Key Skills and Competencies:
  1. Strategic Thinking: Ability to align content strategies with business goals.
  2. Creativity: Craft engaging, innovative content that stands out.
  3. Communication: Exceptional written and verbal communication skills.
  4. SEO Knowledge: Strong understanding of search engine optimization and content ranking factors.
  5. Analytical Skills: Proficiency in analyzing metrics to refine strategies.
  6. Project Management: Ability to manage multiple projects and meet deadlines.

Benefits

Responsibilities

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